How It Works

now-trend.ing combines Google Trends data with AI-powered semantic search to help you discover trending topics in a way that wasn't possible before.

1

We Collect Trending Data

Multiple times every day, our system scrapes Google Trends to collect the latest trending searches. We capture thousands of trending topics including:

Search Volume

How many people are searching for this topic

Growth Rate

The percentage increase in search interest

Related Topics

Breakdown of related trending queries

Categories

Topic categories like Sports, Tech, Entertainment

2

AI Creates Semantic Embeddings

Each trending topic is processed through OpenAI's embedding model to create a mathematical representation of its meaning. This is what makes our search so powerful — instead of matching exact keywords, we understand the meaning behind your search.

Example: Searching for "basketball" might match:

NBA FinalsLakers vs CelticsMarch Madness bracketSteph Curry statsbasketball shoesWNBA schedule

None of these contain the word "basketball" — but our AI understands they're semantically related.

3

You Search, We Match

When you type a search query, it gets embedded in real-time and compared against all trending topics using cosine similarity. The most semantically relevant trending topics are returned instantly, ranked by relevance.

The result? You get a curated list of trending topics that are actually related to what you're looking for — even if they don't share any keywords with your search.

Technology Stack

Next.js

Server-rendered React for fast page loads

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OpenAI Embeddings

text-embedding-3-small for semantic understanding

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Google Trends

Real-time trending data refreshed daily